Stella+McCabe identified key differentiators to help LUXCOM and the communities they build stand out in the marketplace. With Mosaic, a community featuring 3 architectural styles and 50 floorplans a simple sales system was needed. The resulting sales gallery design included touch screen tabletop customer experience that resulted in a personal preference profile.
BRANDing + POSITIONING / sales system / website / sales center design / wayfinding / advertising / social + digital campaign / Brand assets
SOCIAL MEDIA = MAXIMIZED LEADS
For Luxcom’s properties Greyson and Mosaic, the team crafted a series of videos that have been used in view-to-retarget campaigns, resulting in over 100k views in the first three months and generating over 1,000 new leads at an ROI of under $2.59 CPL.
The Stella+McCabe team provides direction and production services to create top notch brand assets including renderings and photos.
Similar to the Mosaic development, a comprehensive campaign inclusive of asset development, sales gallery, signage, sales system omni-channel campaign were developed to drive sales of these new townhomes in South Florida.