While at the helm of Sales & Marketing for One&Only Resorts, Helen McCabe-Young reached out to tap the creativity of Kim Grijalva of Stella to collaborate on a number of projects to create experiential One&Only moments. The scene setting for these moments combined with the overall creative and style direction resulted in emotive images that capture the brand essence with each moment conveying a sense of playfulness and connection.
brand assets / design / partnership marketing / experiential design concepts FOR RETAIL + SPA / MARKETING PLANS + EXECUTION
As part of the brand’s overall focus on promoting its top villas, Kim Grijalva was tapped by One&Only Ocean Club to create a lifestyle promotion campaign for a new Ultimate Private Jet experience with door-to-door service and cuisine by Jean-Georges Vongerichten.
Photo + Film / Brochure / Event Invitation
LONDON + HARRODS CHRISTMAS TAKE OVER
As part of the launch strategy for a new global brand campaign, Helen McCabe-Young orchestrated a London takeover during festive season including three coveted Harrods windows and outdoor boards throughout the city, including Heathrow’s Terminal 5. The Harrods windows were designed and installed by Kim Grijalva to reveal the campaign in conjunction with the brand’s latest fashion collaborations with ten top designers including: Melissa Odabash, Orlebar Brown, Charlotte Olympia, Matthew Williamson, Thom Sweeney, Bex Rox, Lily and Lionel, Talitha and Linda Farrow. Digital displays were used to promote each One&Only destination along with their boutiques which retailed the fashion designs.
ONE&ONLY LE SAINT GÉRAN TIPI EXPERIENCE
The mission was to create a unique guest experience that would showcase the legendary resort’s beautiful peninsula while creating new revenue opportunities and global PR coverage. “Worthy of a romance novel,” this hand-jeweled Tipi designed by Alice Temperley with hardwood floors, Parisian glass chandelier and dedicated butler was created to offer private dining and event experiences personally crafted for couples, family celebrations, weddings and groups. The Tipi originally launched in 2007 (still in use) garnered major international fashion and travel media coverage which regenerated for multiple years.
LIVE LIFE ALIVE
The mission was to create new active adventure experiences for One&Only Palmilla, Los Cabos that would attract interest among an affluent, active audience while garnering significant media coverage for the resort. A collaboration was created with Laird Hamilton which included a “Live Life Alive” four-day guest experience as well as a specially curated men’s resort wear collection and pop-up retail installation.
The four-day adventure experience sold out and included HIGH-X circuit training, by Gabrielle Reece and Team USA Olympian Erin MacKenzie; XPT pool training, a high intensity water work out; stand-up paddle board training by Laird and daily custom nutrition menus created in collaboration with the resort’s Chef Larbi Dahrouch and Chef Yoshi Akaike.
The curated men’s resort wear played to the Baja lifestyle and was later rolled out to other One&Only Resorts based on positive sales results.