QATARI MIXED-USE TOWER

Located in Doha, the Qatari tower was set to be the largest most magnificent tower in the east, rivaling the Burg Tower in Dubai. The project pitch included defining the brand position, identifying target audience, naming and developing a roll out campaign.

naming + brand development / Rendering + Rendered Film / outdoor advertising / print + communications

CREDIT: STELLA+MCCABE PRINCIPAL KIM GRIJALVA WORKED IN CONJUNCTION WITH BRIDGER CONWAY