As part of a larger branding project, the Stella+McCabe team created an original retail concept for mega resort and entertainment developer Grupo Vidanta. The design called for an engaging environment that blended retail with marketplace, tequila bar and entertainment to bring a vibrant, modern Mexico experience to life.
CONCEPT / DESIGN / SPATIAL PLANNING / CUSTOM DISPLAY + FURNITURE DEVELOPMENT / WAYFINDING / PROJECT MANAGEMENT / INSTALLATION
PROJECT MANAGEMENT + INSTALL
Overcoming some initial challenges inherent to remapping a lobby floorplan, the solution was a custom designed structure and display units. The team worked closely with Vidanta’s in-house architectural and build team to ensure all details were addressed — from the lighting schematic, construction and final install.
CURATION + FASHION
A fashion film and photoshoot was shot on location featuring the fashions used in the store to create a buzzworthy social media campaign and promotional films projected on the outside of the resort, attracting guests from the Los Cabos area.