VIDANTA BRAND REFRESH
Grupo Vidanta the preeminent Mexican tourism developer with over 25 member-only resorts and hotels across Mexico was looking for a complete brand refresh. Our mission was to elevate the brand expression internally and externally in order to reflect the level of luxury, spirit and innovation which was materializing through the company’s new resort, cruise and entertainment developments.
BRAND + positioning / BRAND ASSETS PHOTO + FILM / website / SALES CENTER CONCEPT / mixed retail + F&B
THE STYLE OF MODERN MEXICO
Experiential Placemaking™ was expressed through pops of saturated color set against a luxurious neutral palette to create a modern Mexican aesthetic while honoring the authentic sense of the destination and culture. Lifestyle scenes were animated to reflect the vibrancy and spirit of Mexico within the Vidanta experience.
Stella+McCabe also created a new experiential retail + F&B concept, Que Lindo, for Vidanta’s Los Cabos and Nuevo Vallarta properties.